We’re not rivals with our competitors. In fact, we occasionally will refer to The Joint.
One of our main differences is that BackFit accepts insurance. We believe that you pay for insurance for a reason, and if we can use your insurance to offset your cost, we want to do that for you. We will also call your insurance company and verify benefits for you. If you prefer only cash pay, The Joint may suit you better (although we accept it too).
One other core difference is that we take a more wholistic approach. While both The Joint and BackFit offer single visit and subscription options, if you’re looking for a quick, random adjustment every now and then, The Joint may suit you better.
And if you travel a lot, they’re in 30+ states. BackFit is local to Arizona (for now).
The Joint delivers a very specific experience that may simply suit you better. We don’t begrudge them that experience. It may work for you.